Do you struggle to fully articulate what you do and how you help people?
Could you be more consistent with how you communicate your unique message?
Take a moment to contemplate this. Be 100% honest with yourself.
This short guide will help you clarify your message and create better content to grow your business as any type of soulful entrepreneur, lightworker or energy practitioner.
First let’s talk about why clear, consistent communication is so important:
The words we use are an extension of our energy work.
Just as any modality is a vessel for healing energy (Reiki, acupuncture, sound, crystals, etc), words are vessels for healing energy as well.
I’m writing this because I see a big need for this – a bridging of the gap between energy work and clear, communicable content.
With many energy medicine practitioners, and gifted spiritual people in general, I’ve noticed some common themes:
- Difficulty putting words to what they do
- Doubting their writing (and speaking) ability
- Lack of consistency with content creation (and feeling overwhelmed about it)
- Not resonating with traditional marketing tactics
- Not having a professional, streamlined website
- Being scattered, unfocused and prone to distractions
- Not fully owning their unique gifts with confidence
- Not having simple ways of explaining their processes
Can you relate to any of those?
If so, you’re definitely not alone.
Part of this gap is because most certification programs, courses and associations don’t address these difficulties (especially in a practical way).
I’ve been immersed in 3 worlds over the last 11+ years that have put me in a unique position to not only see, but help with the points above.
- The world of energy medicine and leading edge spirituality
- The world of writing and creativity
- The world of content creation and marketing
This is my unique blend of expertise that, when combined, leads to potent service work – especially for energy medicine practitioners. And by energy medicine practitioners, I mean anyone who intentionally works with energy to help others (even if it’s a less formalized path).
In light of this, I want to share a big download that came to me recently…
The 7 Keys To Content Creation For Energy Medicine Practitioners
Here are the 7 keys to content creation for energy medicine practitioners:
- Clarity – Clarify your message
- Structure – Create a professional structure
- Consistency – Create consistent content
- Expertise – Build expertise (personal brand)
- Reach – Reach more people
- Growth – Grow your business
- Service – Help people on a deeper/greater level
These 7 keys provide a flexible framework for energy practitioners to clarify their message, create better content, grow their business and serve at a higher level.
While this framework does have a linear flow to it, how it actually manifests in reality might be different. Sometimes you might have to circle back, or even skip ahead to fulfill a priority you have. And that’s fine. Like with any framework, it’s a good structure to start with, but sometimes you need to adjust it to your needs.
Note: I know this stuff can become serious and stressful. With that said, it’s important to maintain lightheartedness in everything you do. Coming up with new ideas and creating great content can be a lot of fun!
Now let’s explore each of them in more detail.
Key #1: Clarity
The first key is to clarify your message.
No matter what modality you use or label you go by, remember, there is only one of you.
You are a unique being with your own style. You are a category of one. The more you can communicate your unique energetic signature, the better.
Communicating a clear message is what builds energy around what you do.
Without a clear message, you scatter your energy and make it harder for people to understand what you do.
A good sign of clarity is when you can distill what you do into a simple sentence.
Here’s an example using my work: I help soulful entrepreneurs, lightworkers and energy medicine practitioners clarify their message and create better content.
Does it have to have that same exact structure? Not necessarily. As long as you can clearly communicate what you do in a single sentence, that’s a great start.
Here are some more examples:
- For a Reiki practitioner: I help people balance their thoughts and emotions with Reiki
- For a sound healer: I use the power of sound to activate your spiritual gifts
- For an acupuncturist: I facilitate stress relief and relaxation with acupuncture
Notice that these examples highlight a specialty. If you have a specialty, own it, because it’s a gift. Don’t just be a generic energy healer. Be your own unique version of an energy healer and you’ll find yourself becoming more magnetic.
There can be other aspects of clarity too. Maybe you have some keywords or original phrases that you’ve made an intrinsic part of your work. Maybe the way you express yourself, or your personality is a big part of what you do. All of this can help you clarify your message.
When you clarify your message, you’re able to describe what you do and help people in a clear, concise way. This applies to anything you write, content you create or even speaking to people in daily life.
It’s important to emphasize this point again, because it’s profound: A clear message focuses the energy around what you do and how you help people, which builds momentum and magnetism.
Without clarity, you’re left scattered and unfocused, which dissipates energy and makes it less likely for people to gravitate to you.
Here are some ways to gain clarity:
- Journaling – Use journaling as a tool to integrate ideas and put words to what you do.
- Contemplation – Create some space to just be, tune into your intuition and receive insights.
- Ask people – Ask people who know you, or existing/past clients, insightful questions to help you explain what you do and how you help people.
I go much deeper into these practices in my other work, because they’re so transformative, but this is a good start to create some clarity.
Key #2: Structure
The second key is structure.
Create a professional structure around your energy work.
This is your website, social media profiles, email newsletter and everything else that acts as a professional structure to support your work.
Of course, this also includes physical spaces and materials, but we’re focusing on the online portion here.
When you have a good structure in place, it acts as a solid foundation for your work.
Also, it creates an aura of professionalism that people feel. With a nice-looking website, for example, people will automatically value your work more. That’s just how humans operate.
Now don’t worry. You don’t need to have a big, complex, expensive website or fancy tools to create a professional structure.
All you need is a simple, clean, focused website, which is easy to set up these days with platforms like Squarespace.
Here are some simple questions to help you create a professional structure:
- Do I represent myself in a professional way?
- Do I have a website?
- Is my website clean and visually appealing?
- Is my website focused? (Do people know exactly what you do?)
- Are my social media profiles professional and focused?
- Am I differentiating myself? How?
- Would I work with myself?
Note that “professional” doesn’t mean you have to be overly serious and stuffy. Professionalism can take on many forms, according to what you want the vibe of your brand to be. As long as you clearly demonstrate that you can help people, and you genuinely care, that’s what counts.
Key #3: Consistency
The third key is to consistently create content.
So many people have blocks that prevent them from doing this: procrastination, perfectionism, overwhelm, imposter syndrome, self-doubt, “I don’t know what to talk about,” etc.
In today’s world, content is a currency.
Why? Because there are so many benefits of content.
Your content…
- Shows that you’re passionate about your work
- Demonstrates your commitment and experience
- Shows you’re capable of helping people
- Leads to new opportunities
- Provides value upfront
- Shows your expertise
- Shows that you care
- Builds trust
Those are big benefits for anyone. This should reframe the way you look at content. It’s not a show of perfection, but an ongoing conversation with who you want to help.
Your content doesn’t need to be perfect, but it does need to be consistent, valuable and authentic.
Now how do you create consistent content?
- Commit to creating consistently (make a firm decision with your whole being)
- Write down every idea that comes to you
- Keep an ongoing list of content ideas (so you never have the excuse of “I don’t know what to talk about.”)
- Get into the habit of creating something every day (even if you don’t share it)
Content creation is one of those skills that are built through both self-reflection and action.
Self-reflection will help you get better ideas, while action is how you hone your skills of writing, speaking, confidence, focus, discipline and consistency.
When I work with clients, a big step is providing them what they need to get started and be consistent with content creation.
Key #4: Expertise
Expertise is an emergent phenomenon that comes out of having a clear message, a professional structure and creating consistent content.
This is intimately linked with your brand (whether personal brand or company brand).
Remember, your brand isn’t your name or logo. Your brand is what people think of when they hear your name.
A brand is based on reputation, results, trust and how you communicate what you do.
Expertise cannot be built directly. However, if you do a good job with the other keys here, you will naturally have more expertise.
These questions will help you hone in on your expertise more:
- What do people think of when they hear my name?
- What do I want people to think of when they hear my name?
- What emotions do people feel when they hear my name?
- What emotions do I want people to feel when they hear my name?
- When someone recommends me to a friend, what would they say?
- What core values do I want as a foundation for what I do?
I invite you to journal your answers to these questions. It will provide a lot of insight and new ideas.
Key #5: Reach
The fifth key is reach, which is reaching more people.
Increased reach naturally happens when the other keys are in place: clear message, professional structure, consistency, expertise, etc.
However, there are some things you can do to accelerate your reach:
- Leverage platforms that get the most organic reach right now (examples: YouTube Shorts, Tik Tok, LinkedIn)
- Over-deliver to your clients/customers so that they’re more likely to recommend you (the best marketing is a high quality product/service)
- Really own your unique gifts in an authentic way (being a “category of one” makes your content more valuable and shareable than generic messaging)
- Partner with people/brands who resonate with you (this could be a hiring consultant, joining a mastermind group, finding a business partner, being a guest on podcasts, writing articles for other websites, etc)
Those tips above, and this whole framework in general, will help you reach more people.
Key #6: Growth
The sixth key here is growth, which is growing your business.
Here’s something I’ve noticed. There are people/brands that might have a lot of reach, or a fancy-looking brand, but their business doesn’t grow. Or maybe they have a successful business, but it’s not fulfilling and they’re not happy.
Why? Misalignment.
You need alignment, on every level, to grow a successful and fulfilling business.
This means your core values, messaging, expertise, content, website – everything – needs to point people towards your business. Not only that, the energetic signature of everything you do needs to be linked with your higher purpose in life.
Think of a water hose. It only works if the water flows all the way through the hose. If there’s a leak, you lose water. If there’s a blockage, the water doesn’t flow all the way through.
It’s an energetic phenomenon. You want as much energy as possible to flow all the way through your business. That’s alignment.
Here’s a practical example. If you’re a Reiki practitioner, people should know what you do, what your offerings are and exactly where to purchase them. If they have to guess what you do, what you offer or where to get it, you’ll lose them.
Look at your social media profiles:
- Are they all over the place, or focused?
- If someone came across your profiles, would they think you’re an expert at something?
- Would they know exactly how you could help them?
Look at your website:
- Is it all over the place, or focused?
- What do you want people to do when they visit your website? (signup for your newsletter, book a call with you, buy something, etc) The process should be clear.
Remember: Alignment = Growth
Key #7: Service
The seventh key is service.
This means helping people on a deeper level and being of greater service in the world.
Service is why we do what we do. We develop ourselves, not for selfish reasons, but to build our capacity for service. The most fulfilling feeling is using our unique gifts in ways that help others.
Everything we’ve discussed here is in service to service (see what I did there?).
When you work on these keys, you enhance your ability to serve:
- Having a clear message helps focus your energy and other people understand what you do
- Structure gives you a solid foundation to build from
- Consistency builds momentum and develops qualities like discipline and perseverance
- Having expertise creates a trusted brand with positive associations
- Reach helps you impact more people’s lives
- Growth expands your capacity and means to serve on a higher level
Set the intention to channel your personal growth into higher service, and you will open your life up to the flow of miracles.
How To Implement These 7 Keys
Now let’s spiral back to the 7 keys again to help integrate it on a deeper level:
- Clarity – Clarify your message
- Structure – Create a professional structure
- Consistency – Create consistent content
- Expertise – Build expertise (personal brand)
- Reach – Reach more people
- Growth – Grow your business
- Service – Help people on a deeper/greater level
When you apply these, your business grows in a dynamic (almost quantum) and synergistic way.
It creates a positive feedback loop of aligned service that builds incredible momentum.
But how exactly do you implement these keys?
Here’s the thing…
There’s no rigid prescription or 5 step formula to follow.
The keys unlock when you walk the path, instead of just analyzing the path. It requires going deep within yourself and sharing your gifts in an authentic way.
You need to reflect on how each key applies to you and listen to the wisdom of your soul regarding how to express it all.
This is the work I do. I help facilitate this fruitful contemplation and authentic expression of your gifts.
Yes, there are some principles and common themes, but you have gifts that only you can express in your own unique way. That’s the process I facilitate.
If you want to go deeper and actualize these keys, here are 2 ways I can help:
- Receive the Energy To Words newsletter – This is a free weekly newsletter to help you clarify your message and create better content.
- Book a Content Strategy call – Work with me 1-on-1 to help clarify your message and create better content.
Remember, you have unique gifts to share with the world. Express your divine brilliance and let’s help raise the vibration of humanity together.
With Infinite Love,
-Stephen Parato
PS – Please share this guide with other soulful entrepreneurs, lightworkers and energy medicine practitioners who you feel would benefit from it. Thank you so much.
About the Author: Stephen Parato
I Am a Content Expert, Author and Reiki Master. My specialty is helping soulful entrepreneurs, lightworkers and energy medicine practitioners clarify their message and create better content.
Find out more about me here: About Stephen Parato